The Šumadija Plum

The promotion of fruit production in Šumadija, with an emphasis on the production and processing of plums, was the main goal of the project “The Šumadija Plum”, whose results were presented at the final conference of the project held at “Aero Klub” in Belgrade on 30th November 2018.

The project, “Rural and Regional Development Support to Serbia” (RRDS), financed by the Government of Switzerland, is planned and elaborated a report on the protection of the geographical origin of “The Šumadija Plum”, the adoption of common recipes and technology for the production and establishment of new tourist route called “Rakija tour”.

Recalling that Šumadija has a tradition of making brandy, but without tradition of association, the president of the Regional Association “Šumadijska rakija”, Mr Goran Mijailović, pointed out that this association for 15 months of existence, increased the number of members from the original eight to seventeen.

By modernization of production processes and equipment, it was improvement production in distilleries, and two young producers, with the help of the program, started a new job.

The establishment of a regional system for the forecasting and protection of fruits from diseases, which is compatible and networked with the national system, the development of the market, the merger of the distillery and assistance to young producers, are just some of the contributions of the project “Šumadija Plum”, underlined Mr Nenad Popović, Director of Regional Economic Development Agency of Šumadija and Pomoravlje (REDASP).

Mr Aleksandar Bogićević, Assistant Minister of Agriculture, says that Kragujevac is a successful example of connecting local self-government, regional agency and agricultural Advisory services.

Mr. John Gallagher, RRDS project Team Leader underlined that the Rakija Association has doubled its membership, it is growing into a dynamic association and that have highlighted that with serious development, new people, with new energy and new ideas are attracted, and new possibilities are opened. It is also enabled the RDA and its partners unleash the creative potential of the people and communities of Šumadija.

In addition to the Regional Development Agency for Šumadija and Pomoravlje (REDASP), a project worth 350,000 CHF, financed by the Government of Switzerland, participated in the Municipality of Aranđelovac, Topola, Rača, Knić, Batočina, the city of Kragujevac and the Association of brandy producer “Šumadijska rakija”.

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