Regional Brand of Eastern Serbia “Balcanica Superior”

Regional Brand of Eastern Serbia “Balcanica Superior” is a certification trademark which guarantee that branded products or services, are of a certain degree of quality, and that it originates from Eastern Serbia and improves reputation, visibility and credibility on the market of a brand user.

The regional brand of Eastern Serbia “Balcanica Superior” and the status “Certified partner” can be used by companies that provide accommodation and food preparation services, or have a products of a clear regional character and which fulfill the defined set of criteria.

“Balcanica Superior” certificates were awarded to ten local companies which can present themselves under that name on November 28th 2018, at the “Zoran Radmilović” theater in Zaječar.

“It is great pleasure for us, in our project, which is support by Swiss government, to support something what is creative, innovative and united as this is.

You are the first ten ambassadors for Eastern Serbia, you will grow exponentially, you will put this region on the map, you will attract investors and tourists and they will know about your quality products. I wish you the best in future.”- said Mr. John Gallagher, Team Leader of program “Rural and Regional Development Support to Serbia”.

The owner of the Regional brand of Eastern Serbia “Balcanica Superior” (certification trademark) and the owner of the trademark rights, is RARIS – Regional Development Agency of Eastern Serbia, which guided the whole process in coordination with the Regional Platform, as a mechanism for stakeholders’ active participation.

The project was financially supported by the Government of Switzerland, within the program of “Rural and Regional Development Support to Serbia”.

For more information, please visit

Balcanica Superior Gala in media is available here.

Balcanica Superior Gala photos are available here.